I love Frooti (http://search.msn.com/images/results.aspx?FORM=IRHP&q=frooti) a thick and delicious mango drink marketed by Parle in India. They were pioneers in introducing a 1 litre bottle and even a 1.5 litre bottle of a drink that contained fruit pulp and which was not an apology of a soft drink. But the cola giants Coke and Pepsi have acquired mango based drinks Maaza and Slice and seem to be edging out Frooti from shelf space. It may or may not be predatory or exploitative of their monopoly in forcing retailers to carry just their wares as happens in many small stores but the end result is that the customer is bereft of choice. Is this the kind of market we are proud to participate in? Where's the open market now?